April 20, 2025 (MLN): To advertise a shift in the direction of a cashless financial system, the ‘Go Cashless’ marketing campaign was inaugurated by Deputy Governor State Financial institution of Pakistan Saleemullah at a neighborhood mall in Clifton, aiming to teach each distributors and prospects in regards to the use and advantages of digital cost options.

The marketing campaign was organized in collaboration with 12 main monetary establishments.

This initiative was aimed to teach each distributors and prospects in regards to the use and advantages of digital cost options, selling a shift in the direction of a cashless financial system.

Mr. Saleemullah outlined that this ‘Go Cashless’ marketing campaign is not only an occasion it’s a part of a broader imaginative and prescient to speed up Pakistan’s transition in the direction of a digital financial system, as per the press launch.

Elaborating the important thing digital funds statistics Mr. Saleemullah highlighted that the SBP’s flagship platform, Raast dealt with 795.7 million transactions price Rs6.4 trillion in Q2 of 2025.

He noticed {that a} staggering 62% progress within the variety of transactions by means of cellular and web banking has been witnessed.

Raast has processed over 892m transactions amounting to Rs20tr since its launch.

He additionally expressed that the digital transactions grew by 35% in FY24, with quantity growing from Rs4.7 billion to Rs6.4bn, and their worth reaching Rs547tr.

Moreover, to advertise the SBP’s broader agenda to reinforce monetary inclusion and speed up digital adoption in Pakistan, this ‘Go Cashless’ exercise was organized.

The marketing campaign mirrored the way forward for digital funds in Pakistan that’s all about inclusivity, innovation, and integration.

SBP purpose is a cash-lite financial system the place digital funds will not be simply another, however the popular selection for everybody from a small vendor in a mandi to a big retail retailer in a mall.

With campaigns like this at a neighborhood mall, SBP is displaying people who going cashless is simple, safe, and empowering.

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Posted on: 2025-04-20T16:04:08+05:00

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